Until recently, it would have been unimaginable for the government of a world power to communicate on a large scale using memes and AI-generated images—or even to design its policies from the outset to be meme-worthy. In the U.S., this has been the case since the start of Donald Trump’s second term. This means that even the toughest political decisions are translated into pithy, entertaining formats, thereby masking their true nature. It also means, however, that the government’s own supporters and “meme warriors” in turn constantly circulate memes with which they support the respective policies and often intensify them even further. The lecture analyzes this novel form of visual politics and its setting: social media platforms, where the Darwinian “survival of the fittest” logic functions as a model for society and the political system as a whole.